Cooroy, located in the Noosa hinterland, is known for its strong sense of community, local produce, and relaxed lifestyle. Food in this region is closely connected to fresh ingredients and local sourcing.

JB Alliance Group operates a combined fresh produce store and café experience in Cooroy, offering organic fruits, vegetables, local food products, and a modern café environment. The introduction of Cooroy Social Café adds a new layer to the space, allowing customers to enjoy coffee, light meals, and a more social experience alongside their shopping.

This model reflects the growing demand for integrated food and café spaces, making it a popular destination for locals and visitors alike.